![]() ![]() ![]() Looking at figures like this, it’s no wonder that children are aspiring to follow in similar footsteps.Įven more interestingly, a survey of 3,000 childcare providers and teachers Childcare UK, an online platform for childcare providers, parents, schools and tutors, recently found that a quarter of primary school teachers are now familiar with the “YouTube accent” phenomenon – when children adopt an American accent or slang as a result of watching YouTube videos and television shows during lockdown. Fitness YouTuber, MattDoesFitness, who has 2.3 million subscribers, posted a video in January this year where he was completely transparent about his YouTube earnings in 2020 – which totalled $402,000. We are becoming increasingly aware of the money that can be earned from being a YouTube influencer. In Ofcom’s 2019 ‘Media Use and Attitudes’ most recent support which focused on children between the ages of three and 15, results showed that almost half of 12 to 15-year-olds, and more than a third of eight to 11-year-olds watch vloggers or influencers.Īlongside this, a 2019 report from Morning Consult discovered that 86% of Gen Z and millennials surveyed would post sponsored content for money, and 54% would become an influencer given the opportunity. People want to connect and see how others live their lives – so technically it’s never been more accessible to ‘go viral’. It’s no longer a one in a million chance of getting a big break. But now, you don’t have to be ‘discovered’ to make it to the big screen. It’s depressing how wealthy the mind-numbing online zombie’s they sometimes listen to are. ‘We’ll just be YouTubers and earn millions’ my son reassures. The topic of future careers comes up and the children end up laughing at me. We are viewing schools for my eldest daughter who goes to secondary school next month. ‘It’s gonna be EPIC,’ she deadpans and I vow to unplug the WiFI. In fact, this Halloween, the bows have inspired my almost 8-year-old to dress up as a dead cheerleader. Inspired by Jojo Siwa, one of the dancers from Dance Moms, the bigger the better. Jo-Jo bows are the BIG thing in my daughter’s class for example. Not only through what they see on TV (we’ve a reasonably strict screen policy) but through what they are also hearing their friends talk about. Later, I think about all the bizarre new influences my children are being exposed to. ‘No, we are not getting an axolotl,’ I sigh. I snap the computer shut, squishing the hundreds of grinning faces. It’s 9.30pm and I still have to walk the dogs. Google trend reports indicate that searches for axolotl peaked when Minecraft introduced them in July 2021, but have remained elevated since. Perhaps the greatest contributor to the axolotl renaissance, however, might be Minecraft, the world-building game, where the amphibians were introduced as a companion creature in 2021. Axie Infinity, an online game where players battle cartoon axolotls, peaked at about 2.7m users in November last year.
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